A brand can be one of the most important drivers of value for any organisation. Great brands help customers choose – they set out the promise a company makes to its customers and inform the delivery of that promise.Great brands act as an organising principle; they define culture and help employees make better decisions everyday.

Not only our largest client to date, but also the biggest project! Wildfire were engaged by the Category Director of the Tesco Toy division to completely re-brand the entire Tesco Own Label offering of toys. Kicking off the project, Wildfire conducted numerous 'consumer research groups' in Bournemouth to gain invaluable insight for the new creative direction and overall strategy. Tesco were then shown ways of creating a corporate Toy packaging template that could work across all toy sectors, including anything from baby toys to outdoor games. 11 different sub-brand indentities were developed, with their own specific brand positioning documentation to help those,  internally at Tesco, who work with each brand sector.  Comprehensive Style Guides, incorporating logo usage, packaging layout, visual identity, tone of voice and photographic styling were developed across all sub-brands.  A photographic shoot was subsequently managed for over 100 new products, incorporating location managment, model selection and booking, photography and design direction

Results are now filtering into store for Autumn 2009!