Choccy is a new retro-kitsch brand of chocolates developed for the quirky chocolate manufacturer Heavens Above. Inspired by 50's Pop Art culture, the client wanted a simple execution, both bold and clear, which would evoke a nostalgic mood of more innocent and less decadent days! The Choccy brand created is all about great, well produced chocolate in simple favourite flavours from yesteryear - which in time will be used to further develop a collection of occasion motivated purchases as well as for it's day-to-day, impulse and brand appeal.