Recommended to Disney by Tesco, Wildfire were asked to carry out a series of Consumer Research panels to help establish a creative direction for a new range of Disney themed 'Active Toys' that would help deliver a healthy living solution that parents can trust and kids will love… Upon delivering the results of the panels, Disney requested the services of Wildfire to help develop the visual manifestation into product packaging and a simple form of style guide that could be used both internally at Disney and by third party product suppliers.