For such a well respected, traditional and local business as New Forest Ice Cream, Wildfire have been delighted by the challenges set by the client to work on numerous projects, whilst maintaining the existing corporate identity/logo and not alientating long standing customers. A new sub-brand development of 'Supremes', contemporary ice creams made with real Belgian chocolate, has been developed with new packaging hitting the market, in what we believe was a summer, during 2009!! Point of sale materials, new product launches and promotions, price lists and other corporate collateral have also been developed, with the most current project just about to come to fruition; a complete new fleet of vans, reflecting the fresh point of sale recently created.