PoP is the new innovative 'instant entertainment' vending machine brand from Universal Studios, in collaberation with Sony, that introduces DVD purchase and downloads with touch screen technology. Wildfire were engaged by the Head PoP'ster to help with new screen designs that incorporate new film releases on DVD, promotional screen design and brand collateral for its' various retail partners.
More recently, e-newsletters and web development have become part of the remit along with various guises of 'point of sale' material. In at the start with a new brand, the PoP machines are now appearing at a venue near you as the success spreads across the UK in cinema foyers, shopping centres, fitness centres and railway stations.